https://www.detroitnews.com/story/news/politics/2024/11/09/qa-how-pete-hoekstra-rebuilt-a-broken-state-republican-party/76111773007/
"Early on, the DeVos family stepped up. Other folks from West Michigan stepped up, which was absolutely critical. Because the first question that I would get when I went into Southeast Michigan was, "Pete, are the donors in from Western Michigan? Are they contributing?" And when I could come back and say yes, all of a sudden they'd say, "OK, we'll contribute, too."